Death Of Salesman And Willy Loman Essays (1051 words) -

Death Of Salesman And Willy Loman Willy Loman, the troubled father and husband in Arthur Miller's "Death of a Salesman," can be classified as a tragic hero, as defined by Aristotle in his works, "Poetics." In Aristotle's text, a tragic hero was defined as one who falls from grace into a state of extreme unhappiness. Willy, as we are introduced to him, becomes increasingly miserable as he progresses from a dedicated, loving father, though not without flaws, into a suicidal, delusional man. The definition of a tragic hero, as stated in "Poetics," also describes a person who is influential and is of significance to others. Though, in actuality, Willy Loman may not possess these characteristics, he perceives himself as having them as he cares for himself, his children and his wife. A final distinction noted by Aristotle was that a tragic hero is not a bad person deserving of his impending misfortune, but instead, has made a series of mistakes leading to his downfall. We can see that Willy does not purposely create this harmful situation for himself, he is only ignorant that certain actions of his are wrong, which contribute to his self-ruin. Willy Loman thusly personifies the attributes of a tragic hero as proposed by Aristotle. Willy, with a house, a car, a job, two sons whom he adores, and a supportive, caring wife, seems to have everything that any man could ever want. He manages, however, to alienate himself from these things that he loves near the end of the play as he slips into a self-induced state of altered reality. Willy, being "...lonely...terribly lonely" (1850) has an affair with a woman during his marriage to Linda. Even though she is not aware of this, or makes no mention of it, he is destroying his greatest source of support. Linda is the only one in the Loman family who seems to never give up on Willy, be it that she does not realize his shortcomings or chooses to ignore them, she remains faithful in every sense to her husband. His relationship with Biff and Happy also becomes strained throughout their lives. Because Biff was the older son and football star he made his father proud, and Happy was left without the praise that he needed and deserved, as he was always second best. Biff also was the one who caught his father having an affair with the woman, causing friction between himself and Willy. More importantly, Biff is extremely disturbed by his father's later behavior, including talking to himself, imagining conversations with various people and reacting to his memories of his children as though they were happening at that particular moment. Willy's job also falls apart from the beginning of the play towards the end. He had been making enough money to support his family, but through his philandering and lackluster sales, he ends up losing his job, eventually. Willy and his family live in a house, which for an unknown number of years still has a mortgage to be paid off and so, until his death, the family was not even secure in their own home once Willy was fired from his job as salesman. Finally, the family car, a symbol of pride within the Loman household, was destroyed when Willy committed suicide. This was the last example of Willy's destruction of all that was once important to him. Willy Loman, in this regard, follows Aristotle's suggestion that the tragic hero has "...a change of fortune... from prosperity to misfortune...." (1303) Willy Loman sees himself as being extremely important to his family. He has definite financial obligations that go along with his family life as he pays the bills around the house. He has also had the responsibility of raising his sons to be upstanding men, either in his own image or just in terms of society's expectations. Bringing up Biff and Happy was an important task for him, which he obviously took pride in, as he encouraged them in their athletic abilities and schooling, such as it was. Willy has also had to take care of his wife by providing for her and taking care of her. Always trying to be an example for others, he recognizes these obligations and treats them with respect. From outside their home, in a view other than what we, as readers, are given, the Loman's may have been considered to be a very successful household, with the accomplishments of all the males in the family being observed, appreciated, and revered. Willy is primarily a good person. He

Major General Romeyn B. Ayres in the Civil War

Major General Romeyn B. Ayres in the Civil War Romeyn Ayres - Early Life Career: Born at East Creek, NY on December 20, 1825, Romeyn Beck Ayres was the son of a doctor.  Educated locally, he obtained an extensive knowledge of Latin from his father who insisted that he study the language relentlessly.  Seeking a military career, Ayres received an appointment to West Point in 1843.  Arriving at the academy, his classmates included  Ambrose Burnside, Henry Heth, John Gibbon, and Ambrose P. Hill.  Despite his grounding in Latin and previous education, Ayres proved an average student at West Point and graduated ranked 22nd of 38 in the Class of 1847.  Made a brevet second lieutenant, he was assigned to the 4th US Artillery.   As the United States was engaged in the Mexican-American War, Ayres joined his unit in Mexico later that year.  Traveling south, Ayres spent the majority of his time in Mexico serving in garrison duty at Puebla and Mexico City.  Returning north after the conflict ended, he moved through a variety of peacetime posts on the frontier before reporting to Fort Monroe for duty at the artillery school in 1859.  Developing a reputation as social and considerate individual, Ayres remained at Fort Monroe into 1861.  With the Confederate attack on Fort Sumter and start of the Civil War that April, he received a promotion to captain and assumed command of a battery in the 5th US Artillery. Romeyn Ayres - Artilleryman: Attached to Brigadier General Daniel Tylers division, Ayres battery took part in the Battle of Blackburns Ford on July 18.  Three days later, his men were present at the First Battle of Bull Run but were initially held in reserve.  As the Union position collapsed, Ayres gunners distinguished themselves in covering the armys retreat.  On October 3, he received an assignment to serve as chief of artillery for Brigadier General William F. Smiths division.  In this role, Ayres traveled south in the spring to take part in Major General George B. McClellans Peninsula Campaign.  Moving up the Peninsula, he participated in the Siege of Yorktown and advance on Richmond.  In late June, as General Robert Lee moved to the offensive, Ayres continued to provide reliable service in resisting Confederate assaults during the Seven Days Battles. That September, Ayres moved north with the Army of the Potomac during the Maryland Campaign.  Arriving at the Battle of Antietam on September 17 as part of VI Corps, he saw little action and remained largely in reserve.  Later that fall, Ayres received a promotion to brigadier general on November 29 and assumed command of all VI Corps artillery.  At the Battle of Fredericksburg the following month, he directed his guns from positions on Stafford Heights as the armys assaults moved forward.  A short time later, Ayres suffered an injury when his horse fell.  While on sick leave, he resolved to leave the artillery as infantry officers received promotions at a faster rate.   Romeyn Ayres - Changing Branches: Asking for a transfer to the infantry, Ayres request was granted and on April 21, 1863 he received command of the 1st Brigade in Major General George Sykes division of V Corps.  Known as the Regular Division, Sykes force was largely composed of regular US Army troops rather than state volunteers.  Ayres took his new command into action on May 1 at the Battle of Chancellorsville.  Initially driving the enemy back, Sykes division was halted by Confederate counterattacks and orders from army command Major General Joseph Hooker.  For the remainder of the battle, it was only lightly engaged.  The following month, the army underwent a rapid reorganization as Hooker was relieved and replaced by V Corps commander Major General George G. Meade.  As part of this, Sykes ascended to corps command while Ayres assumed leadership of the Regular Division. Moving north in pursuit of Lee, Ayres division arrived at the Battle of Gettysburg around midday on July 2.  After a brief rest near Powers Hill, his men were ordered south to reinforce the Union left against an attack by Lieutenant General James Longstreet.  During this time, Sykes detached Brigadier General Stephen H. Weeds brigade to support the defense of Little Round Top while Ayres received a directive to assist Brigadier General John C. Caldwells division near the Wheatfield.  Advancing across the field, Ayres moved into line near Caldwell.  A short time later, the collapse of the Union position in the Peach Orchard to the north compelled Ayres and Caldwells men to fall back as their flank was threatened.  Conducting a fighting retreat, the Regular Division took heavy losses as it move back across the field. Romeyn Ayres - Overland Campaign Later War: Despite having to fall back, Ayres leadership was praised by Sykes following the battle.  After traveling to New York City to aid in suppressing draft riots there later in the month, he led his division during the inconclusive Bristoe and Mine Run Campaigns that fall.  In the spring of 1864 when the Army of the Potomac was reorganized following Lieutenant General Ulysses S. Grants arrival, the number of corps and divisions was reduced.  As a result, Ayres found himself reduced to leading a brigade largely composed of regulars in Brigadier General Charles Griffins V Corps division.  As Grants Overland Campaign began in May, Ayres men were heavily engaged at the Wilderness and saw action at Spotsylvania Court House and Cold Harbor.  Ã‚   On June 6, Ayres received command of V Corps Second Division as the army began making preparations to shift south across the James River.  Leading his men, he took part in the attacks on Petersburg later that month and the resulting siege.  In recognition of Ayres service during the fighting in May-June, he received a brevet promotion to major general on August 1.  As the siege progressed, Ayres played a central role in the Battle of Globe Tavern in late August and operated with V Corps against the Weldon Railroad.  The following spring, his men contributed to the key victory at Five Forks on April 1 which helped force Lee to abandon Petersburg.  In subsequent days, Ayres led his division during the Appomattox Campaign which resulted in Lees surrender on April 9. Romeyn Ayres - Later Life: In the months after the end of the war, Ayres directed a division in the Provisional Corps before assuming command of the District of the Shenandoah Valley.  Departing this post in April 1866, he was mustered out of the volunteer service and reverted to his regular US Army rank of lieutenant colonel.  Over the next decade, Ayres performed garrison duty at various posts through the South before aiding in suppressing railroad strikes in 1877.  Promoted to colonel and made commander of the 2nd US Artillery in 1879, he later was posted at Fort Hamilton, NY.  Ayres died December 4, 1888 at Fort Hamilton and was buried at Arlington National Cemetery.  Ã‚   Selected Sources Gettysburg: Romeyn AyresArlington Cemetery: Romeyn AyresFind a Grave - Romeyn Ayres

Management (a manager alumni affair in a non-profit organization iEARN Essay

Management (a manager alumni affair in a non-profit organization iEARN Australia) - Essay Example John has to coordinate with people in order to make an event success. As a leader of the program he has to take initiatives and then lead the program as people look towards him for any further instructions. As a representative for alumni members in an organization he can't practice autocratic, paternalistic style where as laissez fair or democratic styles are widely adopted by the alumni coordinators and managers. Mr. John beliefs that he is more tilted towards democratic approach. Unlike other managers and directors in profit making organizations, Mr. John doesn't face any competitions as there are non, but the difficult part is to keep the alumni members motivated and intact with out having them on pay role or any such thing and at the same time involving them in alumni programs. There are many responsibilities of a manager of alumni affairs as he also has to motivate alumni members through programs that are beneficial for alumni as well, such programs include, career counseling, social gatherings or trips etc. As a manager alumni fair he posses excellent interpersonal skills as he has to coordinate with alumni members and the other organizations and is also responsible for sharing information with alumni members. ... As a manager one should posses all four basic managerial skills, technical, conceptual, motivation to engage and human skills. But for Mr. John it is essential to have very good human skills and then motivation to engage and then conceptual skills. Technical skills are not required by his post. As the work is mostly dealing with members and organizations, he has to show excellent human skills. Mr. John beliefs that if he fails to pose these skills, then this might lead to miss management in the alumni and also will raise conflicts between members as all members are not alike. As the work in the organization is project based but the product base and is a non profit organization, external environment plays little destructive role, but still projects are some time effected by the disorder in stability of external environment, such stability factors can me many but the most important is the political and economical. There are also many complexities in the environment as well and as a Alumni manager Mr. Jon's job is to work with in these complexities of the environment. A part from the external environment Mr.John has to monitor the general environment as the economic conditions such as recessions might lower the alumni budget and thus less programs. Political conditions are some time not feasible for initiating any project thus he has to consider that as well, other wise that might cause legal problems as well. In an alumni program technological environment does not have much impact, but socio cultural environment does have a big impact. If alumni fail to confirm with the norms of culture then organization might come under criticisms and thus will cause damage to the image of the organization. So as alumni manager he has to monitor all sort

How DSLR cinematography is affecting the aesthetics of motion picture Research Proposal - 1

How DSLR cinematography is affecting the aesthetics of motion picture for cinema - Research Proposal Example This is in line with the research as I will be studying the effect of one of the technologies (DSLR) in cinema aesthetics. In the research, I will review the aesthetics contained in Reverie by Vincent Laforet, which was shot using DSLR cameras. This is one of the movies that utilized DSLRs for film making instead of the conventional photography. To test this, I will shoot a short movie made of a collection of four scenes using three different media: film stock, digital camera (RAW), and DSLR (compressed). Each camera will produce four scenes under similar lighting and in the same environment. This will enable me compare the scenes and analyze the differences in their aesthetics. The comparison will involve the similarities and differences and their significance in aesthetic quality. I will also look at the limitations encountered and the ways of overcoming these limitations during production and post-production. The conclusion of the research will be a short film that will combine sequences filmed using different media. The production of this film will utilize pro-consumer software, which will be essent ial for proving that independent filmmakers can utilize DSLRs when making movies. This will also prove that DSLR is a professional film making tool and can help filmmakers become professionals. The major part of the film will be shot using DSLR and will be combined with scenes from a film stock camera. This will be necessary for showing that the DSLR has improved the quality of movies. Davis, E. Interview. Indiewire (2011) [Viewed 29 January, 2013]. Available from:

UNIX Essay Example | Topics and Well Written Essays - 2000 words

UNIX - Essay Example Now however we are presented with the 3D interface that somehow accusingly is deemed not viable. The 3D interface has been hailed as the road to incredible virtual landscape discovery. It couples sound and graphic and enables a faster multiple file copying and file location. The purpose of this paper is to examine the phenomenon of 3D feature in the operating systems of Mac OS, the widespread Linux, Windows and more emphatically UNIX. Apart from its impact on the IT world we will consider a review and evaluation of multiple desktops, program launchers, file browsers, task switchers from a 3D standpoint. The UNIX system has sold incredible number of software to a host of other software developers from Linux, Solaris, to Mac OS X. in fact their development are as a result of a component of the UNIX system. Since the UNIX operating system is to a very large extent engaged in compliance certification, multitasking, multiple users, its position is solid. Most other applications mentioned earlier depend on the UNIX system server. The UNIX operating system was instrumental in the launch of the Win3D beta version interface that created a renaissance in the whole 3D environment. The basic principle was to multi task the desktop to perform more than one job than it traditionally performed. UNIX therefore provided businesses and advertisers online a well primed tool for increasing sales and entering a new dawn of marketing endeavor. The other aspect was introduction of a 3D interface that was cheap and functional in possession of a head tracking device. It also uses a WII Remote. The strength of this interface is its usage in the solid UNIX interface. The UNIX system holds some of the most incredible 3D animation, 3D ant attack and other 3D games. Linux as an operating system was developed from a minute UNIX constituent called Minix.

The PC Preventive Maintenance Information Technology Essay

The PC Preventive Maintenance Information Technology Essay Preventive maintenance is a routine maintenance actions aimed at the prevention of breakdowns and failures of computer (Weibull, 2007). The main aim of preventive maintenance is to prevent the failure of equipment before it actually occurs. These include tests, measurements, adjustments, and parts replacement, performed particularly to prevent faults from happening. Two types of PC preventive maintenance are planned maintenance and condition based maintenance. Planned maintenance is maintenance that is performed on a regular basis in order to prevent a machine from deteriorating or breaking down. Condition based maintenance is maintenance when need arises. This is when one or more indicators show that equipment performance is deteriorating. Regular maintenance such as cleaning up, backing-up data, removing obsolete programs, Microsoft updates, security updates and defragmentation are precautions one must take while doing preventive maintenance. We require preventive maintenance because it helps to prevent breakdowns, failures, secure data and information of computers. It increases the efficiency and speed of the equipment and it also saves you from spending too much money when the machine breaks down completely and requires a big time repair or a replacement. Preventive maintenance cost lesser than repairs and replacement. Software maintenance and software deployment are software preventive maintenance. Software deployment is all of the activities that make a software system available for use (Wikipedia, 2010). The method consists of several interrelated activities with possible transitions between them and this is done at the producer site or consumer site. Software maintenance is modifying a software product after delivery to remove errors and improve performance. Software upgrade is replacing a software program with a new improved version. Software upgrade can keep the computer more secure, up-to-date, and performing at its best. Computer viruses are small software programs that are designed to spread from one computer to another. Viruses can increase their chances of spreading to other computers by infecting files on a file system that is accessed by another computer. Malware, adware, and spyware programs are computer viruses that can harm the computer. Keeping the computer updated, use of patches, firewall and protected internet access are the safe techniques to keep the PC virus free. Backup is making copies of data on a medium other than your hard disk. Full backup, image backup, selective backup, differential backup and incremental backup are types of computer backup. Full Backup backs up all selected files. Image backup is a backup of an entire hard drive by means of creating its image. An incremental backup backs up only those files created or changed since the last backup. Differential backup contain all files that have changed from the time when the last full backup. Selective backup this when you select specific files and directories to back up. Back up is required in case a file is lost, hard failure or deleting wrong file. By the use of backup you can recover the lost files. Floppy disks, tapes and hard disks drives are types of backup media. Tape is a sequential recording system. Tape drives use magnetic tape to store data and to access data the tape drive must rewind and fast forward to different segments of a tape to retrieve data. Hard disk is a storage device that store programs and data. Hard disks stores data even when the power is off; they do need power to perform read and write functions during usage. Floppy disk is a soft magnetic disk used by computers to store data magnetically. Floppy disks are inexpensive, portable and most computers have the hardware to use them. They have now been outdated by USB flash drives, external hard disk drives, CDs and memory cards. Hardware maintenance is an understanding of how the PC hardware maintenance function should operate and be managed. Hardware plays an important role within a computer and this is why it is very essential for the users to be aware of the need to know some important aspects related to computer hardware maintenance. The users must take necessary actions to avoid the computer from being damaged or protecting the computer components running well as long as possible so that we might not spend too much money too often in order to acquire new computer components. In addition hardware maintenance is taking steps to keep the hardware working properly, for example; cleaning computer hardware, not drinking or eating when using a computer, implementing security hardware and keeping you computer well ventilated. The purpose of preventive maintenance of a PC is to minimize or eliminate expensive repairs. This is done by inspection, testing and reconditioning a system at regular intervals to prevent failures in service or deterioration (Answers.com). When working on a computer always be very careful with Electro- Static Discharge (ESD). ESD occurs when two objects of dissimilar charge come in contact with each other such as your body and a computer component. We require antistatic strap while doing preventive maintenance because it equalizes the electrical potentials between you and the server. The antistatic strap is designed to drain electric charges away and provide safety to the user. Four PC components that require preventive maintenance are keyboard, monitor, mouse and CD-ROM/DVD. Dirty CD-ROM/DVD and floppy drives can cause errors while reading and writing. Floppy disk cleaner and CD lens cleaner should be used. Security and removing dust are PC hardware maintenance tasks. Due to hackers, spyware sources and virus codes spreading on the internet, security on a PC is very important. Antivirus programs, firewall, patches and regular software updates can help to protect the computer from viruses and hackers. Computer hardware gathers dust and debris floating around the air and this dust can cause the computers fan to stop cooling off the computer, resulting in an overheated computer. Regular cleaning of a PC will improve the computers performance. Keyboard may not operate due to various reasons such as wear and tear, heavy usage and accidents such as spilled drinks or exposure to extreme temperatures. Keep drinks away from your keyboard and always handle the computer with extra care. Check the mouse connection on the back of the computer for any signs of wear and tear or any other type of damage. Proper ventilation for the video can help with the moisture problem. In summary, taking good care of the computer is very important. Preventative maintenance allows computers run efficiently and prevents breakdowns or failures. Regular cleaning of different parts of a computer; keyboard, mouse, monitor, case, interior, DVD / CD drives and hard drive can improve system reliability, decrease maintenance costs and can as well save you from buying another computer.

Wedding Toast - Best Man Essay -- Wedding Toasts Roasts Speeches

Wedding Speech - Best Man Afternoon everyone, firstly, the city council have asked me to request that, for health and safety reasons, none of you get up on top of the chairs and tables during my standing ovation. I'm sure you'll all admit this has turned out to be a fabulous wedding celebration, yet every silver- lining does have a cloud, and that is, unfortunately that you've all got to listen to me for a few minutes. I'd just like to start by thanking everyone on behalf of the Bride and groom, for sharing their wedding day, although personally I wish you'd all stayed at home, because things would have been a lot easier on me. I'd also like to thank you George, on behalf of the bridesmaids for your kind words and also my personal thanks for giving me the opportunity to dress like Lawrence Llewellyn Bowen and for finally admitting after all these years that I am the best man. This book tells you to start all speeches with a joke & I promise I'll start shortly. It also says that you are the most forgiving audience & you'll laugh at the lamest joke. Over the next 10 minutes I will be severely testing this theory. ...I was really nervous before hand, so I prepared a few lines - and having snorted them I'm feeling pretty good right now... I didn't think I was going to be that nervous but believe me this is not the first time today that I've stood up from a warm seat with a bit of pap... ...h, fruity and intoxicating to the mind and then turn full bodied with age until they go all sour and vinegary, which inevitably gives you a headache. In all seriousness though George, it has been a great honour to have been your best man here today, but more importantly to have known you as a true friend of yours over the last 14 years. I sincerely wish you the happiest of marriages and may our friendship continue for many years to come. I started planning this speech a few weeks ago.... & it must feel like I've been delivering it that long. So it gives me immense pleasure, not to mention relief, to invite you all - well those who still can - to stand. Ladies and gentlemen, George and Julie!!

Red bull Essay

Red Bull is a functional beverage founded by Austrian entrepreneur, Dietrich Mateschitz, in 1984. Containing ingredients such as taurine and caffeine, Red Bull beverages are specially developed for those who wish to be physically and mentally active. The various product variants under Red Bull aim to enhance performance, concentration and stimulate metabolism which improves the overall well-being of consumers. Red Bull is currently present in over 162 countries, and holds 65% of the worldwide energy drink market. With a witty slogan â€Å"Red Bull gives you wings†, the product is marketed through advertising, extreme sports tournament sponsorships, sports team ownerships, athlete endorsements, online games and a record label, Red Bull Records. However, in the fast progressing beverage industry cluttered with many substitutes and large competitors, Red Bull might face issues concerning its lack of product variability as well as arising health concerns with regards to its high caffeine content. In order to tackle these issues, we will first conduct a SWOT analysis to determine the internal and external environment which Red Bull is operating in. Secondly, we will conduct an in-depth analysis on Red Bull’s market structure and control systems to determine if these systems are effective complementing strategy implementation. Lastly, we will provide relevant recommendations to address the issues and problems faced by Red Bull in its strive expand and grow globally. 2.0 SWOT Analysis of Red Bull Strengths †¢ Market share leadership with approximately 65% market share in the energy drinks market. †¢ Strong reputation especially backed up by strong customer loyalty from Generation Y †¢ Strong brand identity since its incorporation in 1987 with steady growth into a market giant and is now synonymous with brand and product excellence. Weakness †¢ Small product base as Red Bull markets only 4 branded products (Red Bull Energy Drink, Red Bull sugarfree, Red Bull energy shot and Red Bull Cola), therefore vulnerable to market fluctuations †¢ Lack of product innovation thus being left behind when a number of new energy drinks have been launched in 2004. Opportunities †¢ Could diversify retail outlets and distribution network by means of capitalizing on vending machines as a new route to increase sales as well as keep up with industry trends. †¢ Potential to extend product lines by adding new products, such as new flavours, forms, colours, added ingredients and packages sizes. †¢ Marketing their products as functional drinks so as to capitalize on strong consumer awareness of its brand. †¢ Geographical expansion in the Asia Pacific regions by building upon developing markets such as India. Threats †¢ Imminent threat of new entrants as the energy drink industry has always been considerably attractive due to its high profit margin †¢ Near zero switching cost for consumers makes it even easier and more attractive for new entrants to capture market share †¢ Real threat of substitute products which serve the same functional purpose of Red Bull but main ingredient of caffeine replaced by electrolytes, which is a healthier choice. †¢ Government regulations could pose as a threat to the expansion and penetration plans of  Red Bull as their products is not just another flavoured beverage in the market; the high caffeine content in the drink has always been a concern to certain interest groups. †¢ Recent popularity with organic food and drinks products could eat into Red Bull’s market share, especially when Red Bull’s market is seen to be in the maturing stage. 3.0 Analysis of Red Bull’s Market Structure and Control Systems 3.1 Market Structure 3.1.1 The number of players in the Energy Drink Market  Red Bull belongs to an oligopoly market structure where the market is dominated by a few large players. The degree of market concentration is relatively high with a large % of it taken up by Red Bull. There are currently more than 30 types of energy-drink products in the market, with Red Bull occupying the largest market share of approximately 65%. With the number of players in the market, there is therefore certain degree of interdependence between firms and it is necessary for Red Bull to take into account the likely reactions of other firms during strategy planning. 3.1.2 The Degree of Product Differentiation in the Market Being in an oligopoly market structure, Red Bull produces branded products where advertising and marketing is an important feature of competition. The different types of energy drinks in the market serve as close substitutes to Red Bull. Hence, Red Bull presents itself as a premium product, having â€Å"a unique combination of high quality ingredients† (Red Bull, n.d.) which â€Å"vitalizes body and mind† (Red Bull, n.d.). It segments its market differently from its competitors, focusing on performance-oriented individuals who want to have a clear, focused mind and a fun and active lifestyle. This has resulted in Red Bull pricing its product higher than its competitors. For instance, an 8.4 fl oz. can of Red Bull retail for $2.59 whereas a 16 fl oz. can of Rockstar retails for $1.50, which constitute to about half the price per fl oz. as compared to Red Bull. 3.1.3 The Ease of Entry and Exit Into And Out Of the Energy Drink Market There are huge, though not insurmountable, barriers to entering the energy drink market. One prevalent barrier is brand loyalty which Red Bull has built up over the years. This strong brand loyalty has the effect of reducing consumer  consideration of alternatives in the marketplace. Also, the high initial capital cost associated with research and development prior to formulating energy drinks could deter potential competitors from entering the market. In addition, government policies pertaining to licensing and patents create the biggest barrier to entry, which aids in the dominance Red Bull enjoys today. 3.2 Marketing Control System In order to ensure that the company’s objectives are achieved, Red Bull markets its energy drink in three ways, namely the media advertising, sports and event sponsoring as well as sampling. The three marketing techniques not only increase the brand awareness of Red Bull, but assist the management in terms of market control. Additionally, Red Bull also performs control techniques in the following ways. 3.2.1 Intensive Research Work Firstly, Red Bull conducts on-going research to determine if consumers are satisfied with its product. This includes sampling to its primary target market – tired people who need energy. Through sampling, consumers are able to provide feedback on the product, essentially its taste, packaging and effects. If there is negative feedback received, Red Bull will then look for ways to improve so as to meet consumer needs. 3.2.2 Internal Statistics Secondly, Red Bull uses statistics such as sales, revenue and market share to assess if its marketing strategies are successful. Based on analysis, a total of 4,204 billion cans of Red Bull were sold worldwide in 2010, which signifies an increase of 7.6% against 2009 (Red Bull, n.d.). This can be one of the factors indicating that Red Bull is heading in the right direction in marketing its product. 3.2.3 Marketing and Pricing Strategies Thirdly, Red Bull employs advertising strategies that are suitable to its primary target market. Hence, at this moment, Red Bull does not need to adjust its strategies to change consumer perception. Nonetheless, if Red Bull has decided to introduce new uses for its product, changes have to be made to the advertising strategies to market the new uses. However, unlike most companies which adopt pricing strategies that involve adjusting the  product prices to meet market changes so as to remain competitive, Red Bull does otherwise. Consumer reviews state that Red Bull is being priced steeper as compared to other energy drinks in the market. Despite that, Red Bull continues to maintain its premium price as it has positioned itself as a premium product. 4.0 Solutions and Recommendations Q1. Red Bull should construct a market-oriented mission statement, focusing on customer needs rather than products. A product-centered mission statement is too myopic and does not reflect the long-lasting basic market need. Red Bull’s mission statement has to reflect the company’s core product, position in the market, distinctive competencies, and lastly, it has to be motivating. Our group proposal of Red Bull’s mission statement: â€Å"As a market leader, Red Bull promotes an active lifestyle by providing high-quality energy drinks to the global market, empowering our customers to live to their fullest potential and have the courage to achieve their dreams.† Q2. Red Bull has managed to identify the best target market. Red Bull has segmented the market as follows: Demographic segmentation Red Bull is targeting young teenagers to busy working adults. It targets students who often suffer from exhaustion, blue collared workers who require strength for their manual jobs, and office professionals, who require concentration to focus in meetings and their respective work. Psychographic segmentation Red Bull targets markets based on the consumers’ lifestyles. These consumers include party-goers, sportsmen and gamers. In terms of the personalities of the customers, Red Bull targets those who are able to connect with the brand image of Red Bull, which is to live with zest and lead a fun, happening and risk-taking lifestyle. Product – Red Bull does not have a wide variety of flavours – only original, sugar free, cola and Red Bull shot. The rationale for this is mainly to establish a clear core product. Furthermore, Red Bull is recognized as an energy drink that gives a strong and immediate energy boost to improve performance. In terms of design and packaging, a Red Bull can is small and easy to carry which is chromed, making it reflective and hence, it can catch a customer’s eye easily. As for recommendations, Red Bull could produce an alcoholic beverage of its own, which can be sold over-the-shelf in stores. This would be able to create new product that mixes Red Bull and alcohol. Thus, the non-party-goers can have a taste of an alcoholic Red Bull as well. Promotion – One of the most well-known activities that Red Bull has been involved in for many years is Formula 1. This is a form of above-the-line advertising done by Red Bull to increase consumer awareness of Red Bull. Other than that, Red Bull also engages in â€Å"Opinion Leader Marketing† by having more than 250 agreements with top athletes. This is to attract people who follow and look up to these athletes. Red Bull’s strategy of attracting celebrities to endorse their products is very unique because they do not pay the celebrities a single cent. Instead, they approach athletes who support Red Bull wholeheartedly. Q5. Red bull’s competitors come in two forms – direct and indirect. This is measured by how close these competing products are in relation to Red Bull’s. The direct competitors would be those who produce similar utility/functional products, such as Monster, Rockstar and Naughty G. Indirect competitors would be other drinks that are somewhat similar but do not give the same benefits as Red Bull. Examples would be Pepsi and Coke (caffeinated and soft drinks, but not energy drinks) and 100 Plus and H20(sports and soft drinks, but not caffeinated). Clearly indirect competitors are furthest away in terms of substitutability. Examples are Nescafe (caffeine only), Sprite (soft drink only) and Gatorade (sports drink only). Q6. Currently, we think Red Bull’s marketing strategy is already very successful. In relation to how Red Bull reaches out to ‘tired’ and ‘exhausted’ people by giving them free samples, we feel there might not be such a strong need to raise more awareness about the product as it has already established itself adequately. Instead, Red Bull can invest in product Research and Development, which might enable Red Bull to introduce more flavours and variety to its current line of products. Red Bull can introduce â€Å"limited edition† flavours, where they can bring in new flavours for a limited period of time, and then see how well the sales of the new flavours turn out to be before deciding to permanently add them to their product line. For example, Red Bull can come out with a product comprising of natural ingredients, such as Siberian/American Ginseng(natural alternatives to caffeine), or add in some vitamins like vitamin C to its existing products , which might capture more of the ‘health-conscious’ consumers. Furthermore, this might attract Asian consumers who prefer traditional/herbal ingredients. Control measures: Analysis of how the market share amongst Asian consumers is affected(look at sales, growth, etc.). Red Bull can also give free samples to consumers, just like how it does for its existing products through its Red Bull vehicles. Along with their free samples, they can conduct surveys on the consumers and ask for their feedback. Also, they can conduct online surveys, as the use of online social media is largely pervasive today. Red Bull can build a theme park comprising of extreme rides. It can aim to break the world records for the highest roller coaster drop or have the fastest ride. In this theme park, it can also provide complementary Red Bull drinks to its visitors. This will also be a great avenue for new flavours to be sampled. Such an extreme theme park would create much buzz all around the world, and people who visit the theme park will definitely share their extreme experiences with their friends. Thus, Red Bull would have come out with another form of its already famous buzz marketing. Control measures: By calculating the theme park’s return on marketing investment. Building such a theme park has a lot of fixed costs, like the costs of land and constructions. Hence, it is easy to calculate total cost. Furthermore, sales can also be easily calculated by simply looking the number of tickets sold. Therefore, it would be easy to calculate the theme park’s return on marketing investment. ​ Q7. Small Asian Businesses have relatively lower financial power as compared to big companies. They face difficulty competing with the big companies given similar products. To simply put it, they are the small ‘fishes’ regardless of the size of the market. Firstly, like Red bull, they can focus on a small product base and differentiate their products from the competitors’. They can identify the right market segments and target markets which have been relatively untouched and fit their products to be the most attractive for the consumers in their targeted markets. Like Red Bull, small Asian businesses should create an efficient Marketing Informatics Systems (MIS) and have an  appropriate mix of marketing research and intelligence, so that they are constantly able to discover new opportunities and cater to the needs of consumers, and at the same time be aware of their competitors’ strategies. Also, small Asian businesses can adopt Red Bull’s stealth marketing approach. This eliminates costs such as large scale advertising costs coming from big billboards or banners for example. Red Bull has also shown through stealth marketing that doing something unorthodox and not merely following what everyone else does can also lead to success. Therefore, small Asian businesses can draw inspiration from this and be creative and brave in their marketing strategies. References http://www.redbull.com/cs/Satellite/en_INT/Red-Bull-Energy-Drink/001242937921959 Drawert. http://www.drawert.com/red_bull_1.php

The eNotes Blog One Teachers Most Important Lesson How to Save aLife

One Teachers Most Important Lesson How to Save aLife In a common core world where teaching is sometimes more concerned with evaluating pupils aptitudes for test-taking than with evaluating their well-being, one teacher has developed an ingenious method of tracking her childrens thoughts and feelings, and possibly saving lives in the process. On Glennon Doyle Mertons Momastery blog, she writes of her sons math teacher, an unnamed, unsung hero. What makes her so? One afternoon, Merton dropped by her sons fifth-grade classroom for help on how to better guide him with his homework, and she and his teacher got to talking. After some time they moved on from methods of long division to philosophies of teaching, both agreeing that subjects like math and reading are the least important things that are learned in a classroom, that we owe it to students to instill in them kindness, compassion, and bravery above all. And thats when this teacher shared a secret method with Merton. Every Friday without fail she asks students to write on a piece of paper the people theyd like to sit with for the following week. She also asks each one to nominate one individual to be recognized as the exceptional classroom citizen of that week. This may sound pretty ordinary, until you realize what shes actually doing with these nominations. You see, once the children have left the building, this fifth-grade math teacher and former NASA employee scours her students nominations for patterns. Who is not getting requested by anyone else? Who doesn’t even know who to request? Who never gets noticed enough to be nominated? Who had a million friends last week and none this week? Chase’s teacher is not looking for a new seating chart or â€Å"exceptional citizens.† Chase’s teacher is looking for lonely children. She’s looking for children who are struggling to connect with other children. She’s identifying the little ones who are falling through the cracks of the class’s social life. She is discovering whose gifts are going unnoticed by their peers. And she’s pinning down –  right away –  who’s being bullied and who is doing the bullying. Amazed, Merton asked how long shed been doing this for, to which the teacher replied, Ever since Columbine. Every single afternoon since Columbine. Wow. That means that before Sandy Hook, before Newtown, before any of the other 22 school shootings that have taken place since April 20th, 1999, this teacher knew that the source of outward violence is inner loneliness. She knew of a way to spot the students suffering a disconnection and she knew how to fix it. And what this mathematician has learned while using this system is something she really already knew: that everything – even love, even belonging – has a pattern to it. And she finds those patterns through those lists – she breaks the codes of disconnection. After a long career of working to ensure childrens safety and mental well-being, this inspirational teacher retires this year. Its a good thing there are so many out there to carry the torch  Ã¢â‚¬â€œ we only need to spread the word to teach them how. How do you or teachers you know inspire compassion in your students? What methods can you share that diminish a childs isolation before it becomes a lasting problem? Wed love to hear your thoughts in a comment.

Road to Japanese Wwii Essay

Road to Japanese Wwii Essay Road to Japanese Wwii Essay Road to War. The transformation of Japan from traditional feudal society to an industrial power in Asia in just years, but Japanese government had no intent to stop at the technical advances. The government of Japan had another ambition to dominate Asia. There were many reasons why the Japanese government wanted to go to war against the United States, Russia, China and British. The first reason why Japanese government wanted to go to war is because of the socio- political consequence that causes the mishandling of resumption of gold standards, causing export to shrink. According to the Depression Crisis and Responses: â€Å" the Zaibatsu bank dumping yen for dollars and then once the Japanese government goes back to gold standards yen, yen gets devalue to half of a dollar and the banks doubled their money by repurchasing back yens. This doubled the banker’s money in just one year (p.182, the Depression Crisis and Reponses). By doing this the bank are happy but leaves the economy in turmoil. The Japanese people belief that capitalists is greedy and selfish; while they were profiting from a country that was in depression. This led to the assassination of Prime Minister Hamaguchi and the finance minister Inoue and many important figure heads in Japan. The second reason is a series of incident occurred in Manchuria. The colonel Ishiwara, Kwantung army’s operation offers belief that there is going to be a final war with the United States, and Manchuria is going to be a strategic importance in the war because of its mineral resource farm land for migration. Taking over Manchuria was against the wishes of the Japanese government the soldiers told themselves it’s a sacred mission that has to be carried out by the army to free china from it the westerners. The sacred mission also included the assassination of Marshall Zhang and 9-18-1931 incident of bombing the railway as pretext taking over Manchuria. Back in Japan people were celebrating the victory of taking over Manchuria, there were songs, newsreels and newspapers saying how great japan is and cheering for Manchuria as the new crown jewel of Japanese empire. Meanwhile in china there was another incident occurred with Japanese and Chinese troops outside Peking, China which led to war in China. Most of the china eventually gets taken by the Japanese army. Shanghai and Nanjing which was Chinese last defense fallen to Japanese in 1938. Japanese killed more than 300 thousand Chinese in more than a month. The Chinese eventually fought back and as two divided them the KMT and the CCP. By now Japanese is already in war with most of the Asia country, but Japanese government doesn’t feel safe the sleepy giant in the west the United States. The Navel government sends messages to agent Yoshikawa in September, 24, 1941 at Pearl Harbor asking him to track all the naval movement of American ships. On December, 7, 1941 Japanese launches an attack on the American fleet in Pearl Harbor. The attack lasted for two hours and the Japanese pilots damages American battle ships and killed 2,400 American’s. President Roosevelt declared war against the Japanese and Nazi Germany. Meanwhile back in japan the news traveled with their successful attack on United States Pearl harbor. The Japanese people supported what the Japanese government is doing and are willing to fight till the death for their country. The World War II has started with the allies being United States, Russia and British and the Axis being Nazi Germany, and Japan. Japanese government told its own people that the war was for liberate Asia from the western tyrants. That the soldiers should

Aafia Siddiqui - Terrorist - Future Recommendations Research Paper

Aafia Siddiqui - Terrorist - Future Recommendations - Research Paper Example In this case, the best rehabilitation method for Aafia Siddiqui is a rehabilitation program that is aimed at reducing the Jihadist or anti-Western rhetoric. From research, it is evident that there is one such successful program that has been implemented in Saudi Arabia, just outside the capital, Riyadh. In this program, it is evident that that the inmates are treated as civilians, counseled, and given the chance to reform and become better citizens. From research, the program in Saudi Arabia has proven to be a huge success in terms of rehabilitating terrorists. An analysis of the terrorist rehabilitation program developed in Saudi Arabia indicates that it is the perfect location and place to rehabilitate Aafia Siddiqui from her terrorist tendencies. For example, Gunaratna, Jerard and Rubin (2011) mention that it is important to involve the Muslim community in any terrorist rehabilitation that involves Jihadists. From the facts surrounding Aafia Siddiqui’s life, it is evident that she is a Jihadist who has some sort of grudge against the West. One of the first steps mentioned by Gunaratna, Jerard and Rubin (2011) in the fight against terrorism is counter-radicalization. Counter-radicalization is a process in which a terrorist or people with Jihadist ideologies are taught and convinced that they are radicalized for the wrong reasons. This is best achieved if the terrorist is already in a rehabilitation center that specializes in this kind of treatment. The best way to win Jihadist anti-terror wars is by countering extreme ideology in the Muslim community, and if the same terrorists who propagate the ideology are the ones spreading the information, then the war against terrorism is reduced. Aafia Siddiqui is thought to have connections with high-ranking members of the Al Qaeda, and if she is convinced that she is radicalized for the wrong reasons, then it is possible for her to

The Organisation & Key Aspects of its Management Structure Essay

The Organisation & Key Aspects of its Management Structure - Essay Example Sophie’s is a clothing and accessory retailer that is based in California, USA. Sophie’s was created by an aspiring fashion designer, Jin Lee who found the capital to invest from her own family. Sophie’s began in 1999 as a small retailer but soon developed its image as a leading fashion retailer that catered to the changing demands of fashion conscious consumers. It is important that Sophie’s quickly adapt to the changing demands in fashion in order to remain profitable in such a strong market that has reached its maturity. The company buys manufactured cloth and other accessories and uses it to produce fashion clothing and items for its high end consumers. Clothes are imported in the country from developing countries that produce cotton including China, Bangladesh and Mexico and bought from select importers who deal with these countries. The cloth is bought in bulk and stored in warehouses. Later the cloth is designed according to the specifications of th e designers. The company structure within Sophie’s is vertical with Jin Lee as the managing director of the company. Vertical organizational structure is where power and decision making is centred at the top and authority moves from the top to bottom. Since Jin Lee is also the founder of the company and is very passionate about the organization, she maintains a rigid control over the organization. Directly working Jin Lee are the managers of the company which include Store Manager, Design Manager, Supply Chain Manager and Marketing Manager.